"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes."
Yves Saint Laurent
Nudie Jeans x Tenue de Nîmes Gritty Jackson — The naked truth about the sustainability of denim
Nudie Jeans has been pushing the envelope for sustainability in the fashion industry for the past 19 years. First of all, Nudie was one of the first denim companies to produce their jeans from 100% organic cotton. For this collaboration, Nudie Jeans and Tenue de Nîmes wanted to share their production standards and set an example for what a truly great product is. Showing the world that jeans can be a sustainable garment.
OUT NOW: Nudie Jeans x Tenue de Nîmes Gritty Jackson Dry Ace — Limited to 100 numbered pairs
The Gritty Jackson Dry Ace will exclusively be available at Tenue de Nîmes and is limited to 100 numbered pairs. As usual, each person who acquires a pair will have life-long repair guarantee at Tenue de Nîmes and all Nudie Jeans stores worldwide.
An Interview with Maria Erixon, co-founder and Creative Director at Nudie Jeans — “I didn’t like my Church, so I started my own! A blue and orange Church.”
Erixon and her brand have been at the vanguard of denim since 2001, pushing the envelope for rigid, unisex, ethically produced denim. Tenue de Nîmes managed to pin down the ever-elusive Maria, who sat down with us in her studio for Nudie’s 15 year anniversary to talk about where her brand, her life, and the industry are at.