JAMAIZING AMERICANA: LEVI'S VINTAGE CLOTHING AW18

Levi’s Vintage Clothing - the heritage inspired label also known as LVC - paid tribute to ‘Americana’, with eye-catching shirt jackets, sweatshirts and embroidered chambray shirts. It reminds us of old band photos that featured vinyl records. The sub-label, never afraid of bringing back ‘items with a history’ present us the absolute superlative for vintage and heritage.

The collection has been presented from a not-so-usual perspective hence very powerful. Cowboys are replaced with Jamaican rockers, a nod to the Jamaican motion picture Rockers from 1978. The items are photographed in such an appealing way: tropical Caribbean blended with American history. This juxtaposition makes the collection unique and lets us look from another angle at fashion and style. As excited as we are? Check out the collection via this link.