The name ‘Bloodline’ refers to the history of Nudie's indigo blood and the brand's philosophy. Erixon considers denim the most personal and democratic piece of clothing out there. She started the Nudie Jeans brand so she never had to compromise in terms of quality, and in order to secure her personal as well as her creative freedom.
In our upcoming Journal de Nîmes (which is released next month) we will publish the outcome of a 3.5 hour interview with Maria as well as revealing some of her most remarkable achievements since she started Nudie 15 years ago.
For now we would like to invite you to come and have a look at Nudie's Indigo Bloodline product at our Tenue de Nîmes Haarlemmerstraat store. Run fast because our stock is very limited!