Go Fujito established his eponymous label in 2011, in an area not specifically renowned as a fashion hub: Fukuoka. With a background in fashion design and buying, Fujito has combined these skills and experiences to create a brand infused with Japanese artisanal class and ultimate wearability. Fujito removes the unnecessary in order to fully emphasize the functional attributes of every piece. They strive to build a relationship between garment and wearer that the label describes as ‘grow together with your clothes’. Most production takes place on the island of Kyushu, far from Tokyo and Osaka. In these factories, all garments are sewn together by highly skilled craftsmen, using the finest techniques and fabrics. Most items are modern interpretations of classic styles.