Hansen is the perfect example of the Scandinavian brand paradox: making simplicity, complicatedly beautiful. The brand is founded by Aase Helena Hansen and her business partner Per Chrois. Hansen sources the finest, Danish, Italian, Portuguese and Japanese textiles, to cut them into cross-seasonal items with an eternal appeal. We often say, Hansen pieces ‘dance around the body’, as they tend to fit loose.
The incredibly soft fabrics used, elegantly follow the line of the human body, giving them a cult following far across the borders of native Denmark. Whether it is the streets of Tokyo, boulevards of the French Riviera or the lanes of New York City, Hansen's quality is recognized by style enthusiasts around the globe. What makes Hansen truly unique; the brand refrains from being a fashion brand, that solely produces for the catwalk. It is honestly designed for everyday life, making it comfortable, wearable and durable. We love their no-nonsense ethos and the serenity their garments illustrate. Clothing from Denmark that brings calmness to every wardrobe.
