Nike actually needs no introduction. The American sportswear brand is founded by track & field athlete Phil Knight and his former coach Bill Bowerman. Originally operating under the name of the Blue Ribbon Sports Group, later changed to Nike. The brand of the iconic 'swoosh' has since then expanded to a variety of other sports such as golf, football, basketball and so on. Nike perfectly understood sportswear and leisure wear were more and more merging, and realized like no other the value of athletes and celebrities to endorse their products. With its European headquarters only a few miles away from both our stores, store staff has a soft spot for everything Nike produces. Comfortable footwear, infused with all kinds of innovations. Nike collaborates with other brands to maintain their position of 'cool kid', despite the growing size of the company. Long time collaboration partners are for instance Undercover and Tom Sachs.
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