Veja was founded to reinvent sneakers. They set out to create shoes in an as fair way as possible. Veja doesn’t like the term ‘sustainability’, as they find it an empty word. They prefer reality. Veja's canvas uppers are made from organic, agroecological and fairtrade cotton. The soles are made from Amazonian rubber. Recycled bottles are used to create an innovative mesh. Veja is about fairness, minimalism, and innovation. Made in Brazil.