JOURNAL DE NÎMES Nº11 - THE FUTURE ISSUE
We are proud to present our latest publication: Journal de Nîmes Nº11 - The Future Issue. In this journal we present the brands that capture everything that we feel is required to be successful in the 21st century. Take for instance our friends over at Acne Studios (Ambition to Create Novel Expressions). They started off as a design agency conceptually exploring the do’s and don’ts of contemporary denim design. Today, the Acne brand is considered one of Europe’s most successful read-to-wear fashion labels and the brand literally creates future (denim) trends. Furthermore we curated a selection of brands which successfully use old production techniques in our contemporary world. In this respect we met with, among others, Ron Dickinson, founder at Singer Vehicle Design, to find out how he prepared the air-cooled Porsche 911 for the years ahead. On top of that, we visited the Hancock VA factory to discover the secrets behind the vulcanizing process in modern fashion design.
Searching for an answer to the question which big brands from the 20th century will also be captains of cool in the future has been another great journey. Tenue de Nîmes made a timeline of Amsterdam's most iconic brand Heineken that happens to celebrate its 150th anniversary this year. Three generations of Heineken became one of our city’s most important sources of inspiration as far as guts, vision and market upsets are concerned. Besides these exciting brand profiles we brought back some of our all time favorite topics such as the Handcrafted Modern furniture design section and ‘Ten Questions’, featuring ‘explorer’ Arno Twigt, Founder and Director at QuA Associates.
Lastly, this 12th publication of Journal de Nîmes shows where we believe the future of Tenue de Nîmes and Tenue. lies. The newest edition introduces the first full season of the Tenue de Nîmes denim and apparel brand. If you have any questions or things you would like to share regarding this publication, please feel free to use the Disqus field below.