South of Barcelona, deep in the Meditteranean Sea lies an archipel of four small islands: Mallorca, Menorca, Ibiza and Formentera. All island have a distinctive character and type of tourist that feels attracted to this particular destination. Dierdre Roffoni - founder of American brand Xirena - fell in love with the smallest of the 'Balearics': Formentera. Formentera is a breathtaking place, only accessible by ferry.
With its pristine beaches, the island is a perfect place for hippies. The relaxed lifestyle makes it a perfect place to enjoy your holiday and experience the carefree way of life. Roffoni created a range of products that transcends time and location, which make them suitable for everyday wear. The parts that compose every collection are bold prints, vivid colours and metallic accents. Xirena makes its debut to Tenue de Nîmes in SS18.
