Inspiring individual expression around the world - Vans x MoMA
Vans and the Museum of Modern Art (MoMA) came together for a collaboration to showcase MoMA’s amazing collection of modern art and to share their passion for inspiring individual expression around the world. MoMA was founded on the 7th of November 1929 in New York. The museum has become one of the largest and most influential in the world of modern art over the years and they are recognized worldwide. Always pushing the envelope on inclusion, diversity and celebrating unique voices and perspectives in art.
For this collaboration Vans and MoMA have carefully curated works of some of the most influential artists in modern art to display on clothing and apparel. Each product was designed with careful consideration and a deep appreciation of the art. The first drop of the collaboration features iconic work by Salvador Dalí, Vasily Kandinsky and Claude Monet. The second drop will arrive at the beginning of November.
Salvador Dalí was inspired by the subconscious, dreams and the imagination in Surrealist works that blend the real and the invented. One of his best-known paintings, ‘The Persistence of Memory 1931’ has been interpreted on to the medial and lateral panels of the Vans Old Skool Twist. The construction of the footwear model has been twisted to go beyond the perception of reality and is finished with a gum sole and distorted foxing stripe which can also be found on Vans long sleeve and pullover apparel styles.
Kandinsky, a pioneer of abstract art, believed that both color and form evoked their own power and emotion independently from images and objects. Using a print, he made while teaching at the German Bauhaus school of art and design, ‘Orange 1923’, Vans’ Classic Slip-On celebrates this investigation into abstract forms and signs, meticulously covering the canvas uppers and is additionally translated across a short sleeve tee and crewneck.
Rounding out the artist series, Claude Monet, a driving force of the impressionist movement, documented the ever-changing French countryside throughout his plein air landscape work, made from observing nature. The collaboration between Vans and MoMA showcases Water Lilies 1914-1926’, works made in Monet’s later years at his home in Giverny, atop the Vans’ Authentic along with a hat, fleece and backpack style.
The Vans x MoMA collection is now available HERE and in-store!