Good Things

"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes."

Yves Saint Laurent

The White Tee — A Vessel For Expression

The white t-shirt is simplicity at its best. It is the perfect vessel for the fashion zeitgeist of any given era. Just like jeans, the white tee has a supremely strong cultural relevance that is tied in with youth and pop-culture.

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Tenue. Tributes — The Plaid Flannel Shirt

About a year ago we were able to interview Jean Touitou, one of our heroes. Not only is he our hero for founding A.P.C. but also for his philosophy, witt and knowledge. In this interview we talked about the current state of fashion and what the future holds for it. A truly inspiring conversation!

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An Interview with Jean Touitou — The founder of A.P.C.

About a year ago we were able to interview Jean Touitou, one of our heroes. Not only is he our hero for founding A.P.C. but also for his philosophy, witt and knowledge. In this interview we talked about the current state of fashion and what the future holds for it. A truly inspiring conversation!

Read More
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