"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes."
Yves Saint Laurent
Towards a doable utopia — An interview with Jean Touitou, the master founder of A.P.C.
Born in Tunisia in 1951, when Jean was 9 years old, he and his family relocated to Paris. Mister Touitou started A.P.C. in 1986 as a statement against the over-the-top and loud fashion scene from the 1980s. Mister Touitou has already been practicing a sustainable way of doing fashion since the '90s. Apart from a sustainable production chain, A.P.C. has also been doing recycling programs.
Interview with 'The War On Drugs' king of drums — Mister Charlie Hall
Once you go to a The War On Drugs concert there’s no way you can avoid being mesmerized by their drummer. Hall never took lessons and doesn't spend much of his limited time off from touring with The War on Drugs practicing his rudiments- that's because things like ‘spirit' and ‘musicality' can't be learn.
J'adore A.P.C. 'Atelier de Production et Creation’ — Founded in 1987 by Jean Touitou, Paris.
Touitou decided not to name the brand after himself because he likes the idea of a community more than that of just one hero. Touitou founded A.P.C. as a statement against the flashy and over-the-top fashion scene that prevailed in the '80s.
