6397, founded by Stella Ishii, is a New York-based brand that epitomises timeless fashion with a focus on individuality and community. We love the brand because it reflects youthful counterculture, and its designs are understated yet expressive, allowing personal style to shine through.
6397 is an alphanumeric rendering of N-E-W-S on a telephone keypad. The brand is an extension of The NEWS showroom from New York City - a reflection of Stella’s own personal style, as well as that of the women who work alongside her.
