6397, founded by Stella Ishii, is a New York-based brand that epitomises timeless fashion with a focus on individuality and community. We love the brand because it reflects youthful counterculture, and its designs are understated yet expressive, allowing personal style to shine through.
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6397 is an alphanumeric rendering of N-E-W-S on a telephone keypad. The brand is an extension of The NEWS showroom from New York City - a reflection of Stella’s own personal style, as well as that of the women who work alongside her.
