Every year, we are fortunate enough to preview the upcoming collections from brands across the globe during fashion weeks and trade shows. Approximately one year ago, when buying Levi’s, we immediately realised the collection of Levi’s Made & Crafted (LMC) had something special. The American fashion giant is always on point with storytelling and aesthetics, but this time the designers really had some items that exceeded our wildest dreams.

The funky, sparkling, little sister of the Levi’s family AW18 collection takes cues from the nomadic lifestyle which is reflected in the use of contrasting fabrics that are pieced together to become easy-to-ear essentials. For those of you that have ever visited our Haarlemmerstraat store, know this is a busy area, with many people passing by our storefront. Nevertheless, we never have had so many people entering the shop asking for particular items from the most recent LMC drop. And if you browse through the items online here, you probably understand why.