A new chapter will be added to our ongoing lovestory with American sneaker brand Converse. It all started with a limited run of low top Chuck Taylors, dyed by our friends from Blueprint Amsterdam.

This experiment was followed up by a high top dye.The latest iteration consisted of an overdye and a toe-dye, with limited pairs still available instore and online. The highly coveted sneaker project always centered around the colour so connected to our Tenue de Nîmes core: indigo blue.  But this spring we decided it was time for something new, hence the quest for a pigment that reflects the soul of the Tenue brand, yet with the attribute to give the Chuck 70 a unique make-over. We’ve stumbled upon ‘Madder’, a herb that has been farmed in the Netherlands from the 14th century onwards. The root of the plant yields a beautiful red pigment. After a proper dip in the dyeing barrel and the help of a some ‘Galnut' stain, the sneakers are steeped in a clean, pastel pink hue. We affectionately call them ‘Pink Berry’, a reference to the bold coloured berries during bloom period. Worth mentioning, the dyeing process is 100% natural, no chemicals are used. To round the project off, each pair has a genuine hand stamped Tenue de Nîmes logo at the heel. This Tenue de Nîmes Chuck 70 All Star run is limited to 50 pieces and will exclusively launch on June 15th instore and online for the price of €139,95. Available from US size 5.5-13. In the meantime, check out the photos. From 15 June 13:00 CET the shoe can be purchased via this link.