Tenue. x Cone Denim Capsule Collection

Wed, Aug 10, 22

Our latest collaboration with the legendary Cone Denim is available now. Made from 100% organic natural indigo-dyed denim fabric produced by Cone’s Parras mill in Mexico. Together with Cone Denim we have created our most sustainable denim yet. Every piece of clothing has an effect on the world we live in, meaning that 100% sustainable clothing items are not a possibility just yet. We believe that the most sustainable garments are the ones that last the longest. 

This is where our beliefs intersect with those of Cone Denim. Founded in 1891 by two brothers who missed true quality fabrics in the current market. With a legacy of over 130 years it is safe to say that the folks at Cone Denim have become true masters of the denim craft. Fast forward to today, they have made a certified organic fabric which is coloured with natural indigo, just like they did in the old days. It gets better, the capsule collection was created with a low impact treatment meaning less water, less chemicals, and all items produced locally in Italy.

A collaboration made to celebrate denim history and push the boundaries of sustainable denim - and rest assured, we are not done pushing the boundaries yet! Shop the collection here

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