Acne Studios took its first steps in high fashion by producing a limited run of 100 unisex jeans. The rest is history. Nowadays, the Stockholm based brand, with founder Jonny Johansson still in charge as creative director, has branched out into a wide variety of creative disciplines.
With flagship stores all over the world, Acne Studios has made a transition over the last couple of years from a denim brand, to a fully acknowledged fashion label with a runway show at the Paris fashion week. The designs are typified by a high level of elegance, combined with an unequivocal Scandinavian sense for understated luxury. The Swedish brand is ready to enter a new era, finding a position amongst the high fashion brands, though maintaining its cool and independent vibe.