Amsterdam-based Applied Art Forms, founded by Coldplay bassist Guy Berryman, draws inspiration from vintage utilitarian and workwear clothing. When we asked Guy why he decided to start his A/A/F journey in Amsterdam with us, he stated: "TDN is a finely curated store which is clearly founded on passion. So there was only really one choice of store in Amsterdam to launch A/A/F in!".
Each piece from Applied Art Forms reflects Guy's passion for craft and design, ensuring longevity and timeless appeal, while his architecture and engineering background celebrates authentic manufacturing techniques from Europe and Japan
With the brands' DNA rooted in Amsterdam, a quick chat with Guy revealed what makes Amsterdam so special for him: "Amsterdam is just the most perfect city for me - it feels like a big village rather than a city, with a great sense of community. As a creative person I need to be surrounded with likeminded people - and there’s just so many things happening in Amsterdam that excite me in music, art, fashion and design. And the fact you can walk or cycle everywhere makes everything easily accessible." We couldn't agree more, Guy!
