Tenue de Nîmes founder Menno van Meurs retails his passion for ‘pure blue’ for well over a decade. On 21 November 2008, his vision on modern and traditional denim was realized and made tangible with the opening of his first Tenue de Nîmes store in Amsterdam.
Founded on the basic principles of quality, function and simplicity that are rooted in the history of jeans, the stores have since then evolved into places where we sell what we like to describe as ‘The Good Things in Life’.