From Hollywood stars to homeless people: every single person in California should own at least one pair of Vans. This given fact embodies what Vans is all about: it exceeds any type of classification. Vans are bigger. In 1966, the brand opened its first store, albeit under the name of The Van Doren Rubber Company. The only shoe they stocked was a classic deck shoe, what we refer to now as the ‘Authentic’: the mother of all Vans shoes.
The big bang for Vans came when Sean Penn wore the checkerboard slip-ons in the Fast Times movies in the 80s. Penn – raised on the Santa Monica beaches – was a role model for American youth and sales numbers multiplied. Their legendary pay-off, which is still visible on the heel tab, refers to skater slang pointing out a sick move: “did you see that dude get off the wall?” The Cali skate brand is more popular than ever, fuelled by the viral Youtube video ‘Damn Daniel’. It is an honour for us to bring the laidback Californian vibe to the Dam by stocking both the OG and the Classic line. A careful selection of the best Sk8 Hi, Authentic, Era and Slip-on model for both men and women.
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