Haikure is an Italian denim brand devoted to producing minimalistic and sustainable clothing from raw and organic materials. The name Haikure embodies this as it comes from a union of the Japanese word 'haiku' and the endings of the words that are the brand's mantra; nature, pure and future.
The brand was launched in 2011 with CS Jeans, an Italian brand established in 1981, as the parent company. The brand has a mission to respect the planet and people by promoting a new lifestyle where the latest fashion trends and sustainability can coexist. Hairkure opts for organic cotton in their jeans and product manufacturing to minimise water consumption, all while maintaining their production within Italy. These sustainability goals are something we can only appreciate.
