The designs are for anyone who’s ready to wear them. And we quote: ‘No matter if you’re a carpenter, an office worker, biker on the run, a cowboy on the prairie, just a regular guy or all of those and more.’ Mats Arne worked in vintage stores for a long time and developed an eye for the ideal mix between the coasts of Sweden and those of the USA. He now works with Western inspired, heavy fabrics but also with Japanese denim.
