Naked & Famous is a Canadian denim brand with a cult following. We fully understand why. The brand focuses solely on sourcing the best fabric out there, exactly what a denim brand should do. Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to fabrics and turning those into stellar jeans. No advertising, no washing, no pre-distressing, no nonsense at all. Just excellent denim at a reasonable price.
As they say themselves, ‘We are not a normal denim company and we never will be’. This shows in the crazy fabrics N&F develops with their suppliers in Japan. They have made glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow-fade denim. These are just a few examples that prove their statement. We know we won’t contest!