Naked & Famous is a Canadian denim brand with a cult following. We fully understand why. The brand focuses solely on sourcing the best fabric out there, exactly what a denim brand should do. Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to fabrics.
As they say themselves, ‘We are not a normal denim company and we never will be’. This shows in the crazy fabrics N&F develops with their suppliers in Japan. They have made glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow-fade denim. These are just a few examples that prove their statement.
